Author Topic: Husqvarna to Invest $159 Million in Chainsaw Production Facility  (Read 352 times)

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Offline Philbert

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I can see the potential benefit for their OEM lines, but not sure about the aftermarket stuff.  Big box stores are very price concious (look at Home Depot and Tri-Link), and pro-saw users are picky and more knowledgable - they will not buy a replacement chain just because it says 'Husqvarna' on it.

If you look at Husqvarna's branded offerings in catalogs like Bailey's, they are always priced significantly higher than Oregon or similar ones. This suggests to me a higher markup or price structure that they will have to address.

I see them making a lot of low-kickback chain due to their product mix, but it only takes swapping out a drive link to make a green chain into a yellow one, so they could have a full line covering all of their saws.

Something else to watch!

Philbert

 

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